After spending so much time running direct-call ads and standard advertising through Facebook, we decided to switch up how we ran Real Estate advertising. Here's how we sold 8 homes in 2.5 months utilizing the Stratosport System to book consistent appointments.
We spent $589.69 on a sequence of 3 ads. The majority of spend went into casting a wide audience net and then shifting the spend to conversion ads where the lead is generated.
We reached 25,664 users on mobile and desktop across Facebook's platform of apps, and reached 75% of these users twice, with an impression amount of 41,550.
At the end of the campaign, we spent $589.69 and generated 96 leads with a close rate of 8.3%. This amounts to 8 homes sold with revenue of a little over $6,000 per home.
TOTAL REVENUE: $47,410.31
TOTAL ROAS: 80X Return
The first time we ran this system we generated a year's salary for a local real estate agent in 2.5 months. The core of the system is what advertising is all about: the end consumer. We targeted our audience with a jaw-dropping offer, and used specific retargeting to catch users who might have fallen out of our funnel. Once a lead had been generated, we didn't stop there; we followed up with a series of communications to each user, booking an appointment through our automated system with a live-user behind it.
The Stratosport System is mechanical, but what it comes down to is doing what the others won't--treating a lead like an individual, not just a CRM input.